Three steps to selling anything

We recently had a fascinating team discussion about business development. Experts say that the vast majority of successful sales conversations involve the buyer talking more than the seller. (No wonder we are turned off by the fast-talking used car salesperson!)

Whether you’re selling a product, service or idea, the most important job of the seller is to listen. You will gain valuable insight about the buyer, but only if you are fully listening (not planning your next comment).

The next priority is asking powerful questions in order to understand the reality of the potential customer.“How is production affected when this machine breaks down?”

Finally, summarize your understanding to make sure that what you heard is really what the other person said. Do not assume that you get it. Periodically sum it up in your own words. “What I heard was you have a problem with the amount of resources this solution will require.”

One potential pitfall is asking questions in order to persuade, not to understand. Questions with an ulterior motive feel manipulative to the listener and can be a barrier in any conversation. When seeking to influence, whether you’re selling a service or an idea, ask honest and sincere questions.

Excellent tips for asking questions (stay in a state of curiosity to sort out where people are coming from) and listening (eliminate judgmental self-conversation, such as “They’re just not getting it!”) are found in Kevin Cashman’s blog on Fast Company.

You have listened, asked questions and ensured that you have mutual understanding. Now is the time to offer your solution. “The wise man puts himself last and finds himself first” (Lao Tsu).

 

Want to be a whiz at selling your big idea? Contact Humanergy.

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Curiosity: A leadership superpower

We are hard-wired to be critical of new ideas. Maybe it’s our Stone-Age brains in the forefront, avoiding risk in order to survive. Sometimes the urge to appear intelligent and decisive can result in too-swift judgment of something novel.

Art Markman’s blog on promoting a culture of smart thinking includes a tip on staying open to ideas. He recommends that you allow fresh information some “soak” time and try them out before you pass judgment.

Staying open to different viewpoints can only happen when we are willing to be wrong sometimes. We may also need to wrestle with some powerful emotions, such as anger or hurt. In these moments of vulnerability, curiosity is both difficult and much-needed.

If you’re like me, you may be programmed to quickly ask, “What’s her problem?” or “Is he nuts?”

To boost curiosity, try some new questions: “I wonder why he said that?” “What would that look like?” “How would that work?” “What do I like best about it?”

You may find that these questions will not only open your mind…it will unblock those of the people around you as well.

Need some help staying open-minded? Contact Humanergy.

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Just confident enough

Self-confidence is a prerequisite for leadership. But like other laudable qualities, confidence must be kept in balance. Successful leaders believe in themselves and their capabilities. They also are not afraid to be wrong or make mistakes. They are bold, yet have their feet firmly planted in reality.

Heidi Grant Halvorson profiled Alan Greenspan in her blog post called Why Some Leaders Don’t Learn From Their Mistakes. Mr. Greenspan, she says, has yet to take any responsibility for inaction on the part of the Federal Reserve in the months and years before the financial crisis. Halvorson believes that Greenspan falls prey to what psychologists call self-serving bias. This is our protective brain telling us that if something goes wrong, it must be someone else’s fault. Conversely, success must be something we are responsible for creating.

So is it any wonder that organizational leaders become overconfident and forget that they’re fallible? How can you avoid the pitfall of being too sure of yourself?

Recognize limitations. Motivational speakers tout the “fact” that if you believe you can do something, then you can. Actually, the opposite is more universally true. If you don’t have confidence, you won’t succeed. Unfortunately, confidence doesn’t create competence, and sometimes people just can’t achieve something they really want.

Admit insecurities. The root of the self-serving bias is insecurity. If we really are not convinced that we deserve our position or know enough, our minds work overtime to compensate. It can be difficult to admit to insecurities. The consequences of not doing so are even more dire.

Practice curiosity. Leaders get paid to be certain, or at least that’s how it appears. Rather than thinking you have to know or decide something now, suspend judgment. Spend time asking questions and give yourself permission to find new answers. If you seek first to understand, you may find that there’s a world of unexplored possibilities you would have otherwise missed.

Change your mind. Because the new, curious you has ventured into uncharted territory, you may find that you’ve been wrong in the past. Be willing to change your mind about things that used to be certain.

Change your behavior. A confident leader seeks regular feedback and makes disciplined efforts to improve performance on an ongoing basis.

Cultivate genuineness. One behavior to change might be your leadership persona. Some organizational cultures overly-reward charisma  and a brash leadership presence. Instead of bravado and fast talk, be authentic in your demeanor. When your bearing is driven by a desire to do your very best – to move the organization and its people forward – there can be no artifice. You must be the real you. Anything else is for the benefit of your own ego.

True confidence is rooted in humility. So don’t beat yourself up when things go wrong, and do take your lumps and learn from them. “Create the kind of self you will be happy to live with all your life” (Golda Meir).

Have a question about this topic or want some input from Humanergy? Contact us!

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