Intent vs. impact

Intent vs. impact

Nathan and Sasha are part of an innovation team, and the product launch is coming up. Nathan forgets to update Sasha on the marketing department’s strategies, and she has to rework the budget at the very last moment. Nathan apologizes for the lapse, saying,...
Deliver a precise and powerful message

Deliver a precise and powerful message

The manager’s presentation has begun, and you’re anxious to hear what he has to say. The sales results for most markets are disappointing. There may be a number of reasons for this. Our biggest competitor launched a new model last quarter. Analyzing the...
Want to influence others?

Want to influence others?

When we successfully influence, we build solutions that everyone can live with. These solutions don’t always come easily, and often people involved must change their thinking and behavior. How much change is required? It will depend upon the person. That’s...